Vision
Our vision shows the direction for our ambitions and is our guiding star in all our products, tasks and results:
We are here to ensure basic financial security for all of Denmark.
We dare to take novel and innovative approaches in the world of social security and pensions.
We strive to eliminate the complex and cumbersome.
We make it safe and easy for the individual. Simplicity and high returns are for securing world-class performance.
The vision is converted in our business plan into specific goals that both leaders and employees have to focus on. One of our biggest focus areas is digitalisation. Digitalising that will make it easy and safe for the individual.
Read our Digitalisation Strategy
Values
Our culture is founded on four core values that are not solely formulated by the top management but also in cooperation with all employees. Therefore, we can honestly say that our values have been expressed by the employees, for the employees.
Our four core values are:
We have a respect for the fact that we administer others’ funds
We are open about our actions
We take responsibility for our choices
We put the customers first
We deliver quality at low prices
We base our work on great knowledge and experience
We take the initiative to go in new directions
We use the newest technology when the customer needs it
We develop new competences
We show respect and are demanding
We are influential and take responsibility
We each make a difference
… and it must be fun to go to work
The values are the base for our daily work and the way we cooperate both internally and externally. Furthermore, our values are the base for our strong social capital which is part of reaching our business goals.
