Our vision shows the direction for our ambitions and is our guiding star in all our products, tasks and results:
We are here to ensure basic financial security for all of Denmark.
We dare to take novel and innovative approaches in the world of social security and pensions.
We strive to eliminate the complex and cumbersome.
We make it safe and easy for the individual. Simplicity and high returns are for securing world-class performance.
The vision is converted in our business plan into specific goals that both leaders and employees have to focus on. One of our biggest focus areas is digitalisation. Digitalising that will make it easy and safe for the individual.
Read our Digitalisation Strategy
Our culture is founded on four core values that are not solely formulated by the top management but also in cooperation with all employees. Therefore, we can honestly say that our values have been expressed by the employees, for the employees.
Our four core values are:
The values are the base for our daily work and the way we cooperate both internally and externally. Furthermore, our values are the base for our strong social capital which is part of reaching our business goals.